

I help brands and agencies solve media challenges through executive leadership, integrated media strategy and hands-on support, bringing 20+ years of experience leading media for some of the world’s most recognized brands.

Fractional Media Support
Agency/Client Integration & Onboarding
Building & Scaling Media Teams
Team Leadership & Talent Development
Agency/client leadership Organizational transformation

Integrated Media Strategy
Audience & Communications Planning
Innovation Roadmaps
New Business Media Strategy & Pitch Support

Integrated Media Planning
Traditional & Digital Buying
Campaign Activation
Partner Evaluation & Negotiations
Measurement & Optimization

I’ve spent 20+ years being a media maven, leading big businesses, building high-performing teams, solving complicated problems and helping some of the world’s most recognized brands make smarter media decisions.
I’ve worked across just about every vertical from Target, Meta, and Amgen to Mayo Clinic, Johnsonville Brats and Crystal Farms Cheese, managing hundreds of millions in media investment and learning a lot along the way. Mostly, that great media isn’t about chasing the latest shiny object. It’s about asking the right questions, connecting the dots and figuring out what actually makes sense for the business.
Not every challenge requires an agency, a big team or a full-time hire. Sometimes you just need experienced senior leadership that can step in quickly, see the bigger picture and bring clarity to what comes next.
Whether it’s shaping a media strategy, leading a team through change, strengthening a pitch or simply adding experienced firepower when you need it most, I bring big-agency experience with the flexibility to meet you wherever you are.
I’m a curious strategist, a passionate problem solver, a team builder, a straight shooter and lifelong media nerd. I like smart ideas, good people and getting things done, preferably with a little humor along the way and my yellow lab by my side.
Media can be a circus.
Luckily, I know my way around the tent.
Have a media challenge that needs solving? A pitch that could use some senior firepower? A team that needs a transformation, experienced leadership or simply an extra set of hands?
Whether you need support for a specific project, interim leadership or an ongoing strategic partner, tell me what’s happening under your big top and let’s figure out how I can help.

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